#AA GYM HOW TO#
With over thirty years of experience in movement, including professional modern dance, choreographing, teaching, and various somatic movement modalities, Cahoon developed the SMARTCore Method to teach clients how to move smarter for optimal health and wellbeing. Kaylee Cahoon, the creator and owner of SMARTCore Method in Franklin, Tennessee, says that starting a fitness enterprise must come from love and passion, or you won’t last very long in the industry. With the proper mix of skills, training, and commitment, starting a gym or fitness center can prove a successful business move.įirst, ask yourself: Why do you want to open a gym? In addition, many of these gym and fitness centers employ very little to no staff, which makes startup costs and barriers to entry low. Only 18 percent of total revenue in 2016 was from the top four largest players in the fitness industry, while small speciality gyms and independently-owned fitness businesses made up the rest. The low level of market concentration has made a variety of fitness niches accessible in local communities. Recent marketing aimed at fighting obesity, as well as trends toward improving health and fitness, have contributed to this market rise. In the U.S., total revenues reached 27 billion U.S. The fitness industry has exploded in recent years. What struck me most about both interviews was the clarity and vision the owners had surrounding starting their businesses in the first place, and how specific they were about who they wanted to impact through their fitness services. To supplement this guide, I’ve interviewed two successful fitness business owners, Kaylee Cahoon of SMARTCore Method, and Marcela Xavier of Bread and Yoga. Starting a gym or fitness center is not easy, but it can be extremely rewarding if you’re willing to put in the hard work. If this sounds like something you would love to do, then this article is for you! I’ll walk you through how to start your own gym or fitness center, as well as give you the resources to help you start your dream business. This is what keeps you going when you face challenges or get overwhelmed in the nitty gritty of running your own fitness center. You love motivating your clients to reach optimum levels of health and wellbeing. You wake up at sunrise to teach the first class of the day at your new fitness studio. This article is part of our Fitness Business Startup Guide-a curated list of articles to help you plan, start, and grow your fitness business!
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